PROJECT DETAILS
Therapeutic Area
Cell & Gene Therapy
Stakeholders
CGT Coordinators, Pharmacy Directors
Deliverable
Workflow Calendar/Checklist Tool
Capabilities
Advisory Boards, Operations, KOL Engagement
Operations
Cell & Gene Therapy
KOL Engagement
Optimizing Clinical Workflow for Complex Cell & Gene Therapy
An advisory board-driven initiative creating practical workflow tools to streamline the complex patient onboarding journey—from financial clearance through infusion—for cell and gene therapy centers.
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CGT Workflow Optimization
Cost
Effective Execution
Unbranded
Practical Tool
AdBoard
Expert-Driven
Multi
Step Onboarding
the challenge
Complex Logistics Create Treatment Delays
Cell and gene therapies represent some of the most complex treatments in medicine—not just clinically, but operationally. The patient journey from referral to infusion involves multiple interdependent steps: financial clearance, clinical approvals, scheduling coordination, and supply chain logistics that must align precisely.
Treatment delays weren't just frustrating—they could mean patients missing their optimal treatment window or manufacturers losing carefully scheduled production slots. Centers needed practical tools to manage these dependencies, but existing resources were either too generic or too product-specific to be useful.
"Centers needed a practical, unbranded resource that mapped the full patient journey with all its dependencies—something they could actually use in daily operations."
Our Approach
Expert Advisory Board Development
We convened an advisory board of Cell & Gene Therapy Coordinators and Pharmacy Directors to develop a practical workflow tool informed by frontline expertise.
01
Expert Convening
Assembled CGT Coordinators and Pharmacy Directors with direct operational experience managing complex therapy workflows.
02
Dependency Mapping
Systematically mapped dependencies from financial clearance through infusion, identifying critical path items and common bottlenecks.
03
Oncology Expert Network
Leveraged in-house expertise and established oncology expert network to validate and refine workflow recommendations.
04
Practical Tool Creation
Developed an unbranded calendar/checklist workflow tool that centers could immediately implement in their operations.
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The project delivered practical operational value at a fraction of the cost of larger consulting firms or agency-of-record engagements—without sacrificing quality or expertise.
Engagement Outcome
the results
Operational Efficiency Achieved
The advisory board-driven approach delivered practical tools that immediately improved center operations.
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Cost
Effective vs. larger consulting firms
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Reduced
Treatment delays through dependency mapping
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Optimized
Manufacturer slot utilization
key insights
CGT Operations Best Practices
1
Frontline Expertise Is Essential
CGT Coordinators and Pharmacy Directors understand operational realities that strategic consultants often miss.
2
Unbranded Tools Have Broader Utility
Generic workflow tools can be adopted across products and centers without competitive concerns.
3
Dependency Mapping Reveals Bottlenecks
Understanding what must happen before each step illuminates where delays actually originate.
4
Boutique Execution Can Outperform
Focused advisory boards can deliver more practical value than large-scale consulting engagements.
Launching Complex Therapies?
Let's discuss how to optimize operational workflows and engage the right experts for your cell and gene therapy programs.